SAP
Sapphire Conference 2023
Branding and environmental design work for SAP’s Sapphire Conference 2023
Developed and designed visuals and assets for the Sapphire showfloor as well as the toolkit and branding for the event. Attendees celebrated all that SAP has to offer and how SAP can help every business and organization become a future-proof business.
Creative Director: Johnny Lim
Design Director: Justin Lucey
Senior Designer: Kristen Morici
Production Designer: Elaine Yee
A series of dimensional Anvil rendering were developed using alternating matte and glass anvils that were captured in a state of motion. Using these as bold textural backgrounds help to preview the new SAP rebrand and demonstrate forward motion that highlights the theme of “Future-Proof.”
Color and Anvil renderings were key components in wayfinding on the show floor. Each Solution Area — Business Technology Platform, Cloud Solutions, Cloud ERP, and Business Transformation — were assigned a specific color palette within the larger SAP brand as well as it’s own pattern of the 3D renderings.
Pairing the Anvil graphic with silhouetted photography helps to highlight specific industries, subjects, or products, and infuse the narrative that SAP is always there to bring out the better business inside every business.
